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Drug & Surgical Injury Mass Tort Marketing

Using Storytelling to Compel Drug Injury Victims to Seek Legal Action

Law marketing has it’s own challenges; you often have to break through noise to get your case heard. Injury victims are bombarded with law advertising daily; how do they choose the right lawyer for them? I created landing pages to educate and move to action consumers who have been wrongfully hurt by pharmaceutical companies.

Xarelto Drug InjuryMorcellator Surgical Injury

Consistent Style & Brand

Gerrer, Poirot & Wansbrough is a renowned national law firm that specializes in tort litigation that serves to protect consumers from negligence and wrongful behavior. We wanted these special pages to reflect the main brand, while also visually standing alone.

Headline

LawyerWorks Mass Tort Law Marketing Landing Pages Font Sample Headline

Body Copy

LawyerWorks Mass Tort Law Marketing Landing Pages Font Sample Body Copy

Color Scheme

LawyerWorks Mass Tort Law Marketing Landing Pages Color Palette
LawyerWorks Mass Tort Law Marketing Landing Pages Video Banner

The Power of Video

Inspired by the minisite for HBO’s “The Jinx: The Life & Times of Robert Durst”. Video banners are commonplace, but can distract from the main message. We selected a view with just subtle enough movement to draw a view in, but not enough to take away from the message in the banner. The pensive man in the waiting room portrays the anxiety of waiting test results perfectly.

Injury from Surgery Involving Power Morcellators

I created an interactive landing page for law client Ferrer, Poirot & Wansbrough. This was to raise awareness of patients who were contracting aggressive ovarian cancer after seemingly unrelated surgery. After several years of use, cases of cancer were increasing after patients were undergoing hysterectomies and other uterine related surgeries.

LawyerWorks Mass Tort Law Marketing Landing Pages Power Morcellator