Helping With Mom
Long time client, Dogwood Forest, needed new and fresh content to promote their assisted living services. They wanted to utilize social media to help drive traffic to the parent site, to create more leads for potential residents. We had a brainstorming session with the client, so we ultimately wanted to create content directed towards females in the 50 to 65 year range, concerned about the wellbeing of their moms.
I created an infographic to address the concerns of caretakers, to dispel the myths surrounding traditional assisted living. We pointed out the health benefits of moving Mom into a care facility, where she could have social interaction, physical fitness and medical care. All of this to alleviate the worry and stress that caregivers deal with on a day-to-day basis. The overall look and feel is positive, with fun fonts and bright colors.
Combined with all of the elements above, this infographic has been shared on multiple social media sites and linked to from local city resources.